Video: the psychology of queues and how to beat them

The Guardian’s science editor, Ian Sample, explains why we queue and why does it bother us so much if someone jumps the queue

Queues are simple: you join at the back and wait your turn. But there's a whole branch of psychology devoted to studying how they work. Wimbledon publishes a guidebook on how to queue and major brands are obsessed with stopping you leaving to go elsewhere. Watch the video to find out what’s the best strategy to adopt when deciding which queue to join:

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